Minutes for marketing meeting

Agenda (information that will be discussed):

List of who is in your group and information about your company: name and contact details.

Roles and responsibilities in your group.

Brainstorm the different methods of advertising your band/song with information about what you would do in that advert (at least 10 ideas).

Summary of the product/artist you are advertising.

 

Date: 04/03/13

Present: Molly Puckey, Lucy Gauron, Firdowsa Jama, Meng Shuang Weng, Taamilia James

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
List of who is in your group and information about your company: name and contact details.	Molly Puckey, Lucy Gauron, Firdowsa Jama, Meng Shuang Weng, Taamilia James Company name: Pulse Productions Contact details: 0207 620 3015
Roles and responsibilities in your group (team leader, scribe, feedback monitor, time monitor)	Firdowsa-team leader, Lucy scribe because she is able to type really fast , Meng-time monitor because she has a watch, Molly and Taamilia feedback because they are best able to communicate with the class our ideas
Brainstorm the different methods of advertising your band/song with information about what you would do in that advert (at least 10 ideas).	ITunes  Free demos YouTube account Featured in other adverts Radio Play at festivals Broadcastings Social networks e.g. Facebook, twitter Print adverts in magazines Newspaper adverts Billboard adverts MTV Talk shows/interviews Reviews of work Banners on webpages Background music on TV adverts Concerts Direct advertisements On buses Go to conventions Charity events Merchandising
Summary of the product/artist you are advertising (who, genre, album, song, unique selling point, different target audiences, information about previous success)	Artist: Nicki Minaj Album: Pink Friday: Roman Reloaded: the Re-up Audience: Molly suggested that we could create numerous products aimed at different audience’s e.g. homosexuals. Lucy also suggested that we could aim our product at younger men as Nicki Minaj is a woman that men may feel attracted to. Taamilia suggested that we could have a different product aimed at young girl were we would be using bright colours to advertise our product for example Superbass. Firdowsa would have preferred to advertise Frank Ocean however as a group we were able to diplomatically come to a decision and pick Nicki Minaj. Our unique selling point for men would be her body. Men would think that by buying the product they are able to come in contact with women like Nicki Minaj Our unique selling point for homosexuals would be Nicki Minaj’s ora as they would find her as a role model who is very out spoken. Our unique selling point for young girls would be her mind set on education as she finished her education before pursuing her dreams. This would also be a unique selling point for parents as they would find her as a role model for their children. Young girls would be able to relate to her because of all the pink and princess