iTunes Advert

Minutes for marketing meeting

Agenda (information that will be discussed):

List of who is in your group and information about your company: name and contact details.

Roles and responsibilities in your group.

Brainstorm the different methods of advertising your band/song with information about what you would do in that advert (at least 10 ideas).

Summary of the product/artist you are advertising.

 

Date: 04/03/13

Present: Molly Puckey, Lucy Gauron, Firdowsa Jama, Meng Shuang Weng, Taamilia James

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
List of who is in your group and information about your company: name and contact details.	Molly Puckey, Lucy Gauron, Firdowsa Jama, Meng Shuang Weng, Taamilia James Company name: Pulse Productions Contact details: 0207 620 3015
Roles and responsibilities in your group (team leader, scribe, feedback monitor, time monitor)	Firdowsa-team leader, Lucy scribe because she is able to type really fast , Meng-time monitor because she has a watch, Molly and Taamilia feedback because they are best able to communicate with the class our ideas
Brainstorm the different methods of advertising your band/song with information about what you would do in that advert (at least 10 ideas).	ITunes  Free demos YouTube account Featured in other adverts Radio Play at festivals Broadcastings Social networks e.g. Facebook, twitter Print adverts in magazines Newspaper adverts Billboard adverts MTV Talk shows/interviews Reviews of work Banners on webpages Background music on TV adverts Concerts Direct advertisements On buses Go to conventions Charity events Merchandising
Summary of the product/artist you are advertising (who, genre, album, song, unique selling point, different target audiences, information about previous success)	Artist: Nicki Minaj Album: Pink Friday: Roman Reloaded: the Re-up Audience: Molly suggested that we could create numerous products aimed at different audience’s e.g. homosexuals. Lucy also suggested that we could aim our product at younger men as Nicki Minaj is a woman that men may feel attracted to. Taamilia suggested that we could have a different product aimed at young girl were we would be using bright colours to advertise our product for example Superbass. Firdowsa would have preferred to advertise Frank Ocean however as a group we were able to diplomatically come to a decision and pick Nicki Minaj. Our unique selling point for men would be her body. Men would think that by buying the product they are able to come in contact with women like Nicki Minaj Our unique selling point for homosexuals would be Nicki Minaj’s ora as they would find her as a role model who is very out spoken. Our unique selling point for young girls would be her mind set on education as she finished her education before pursuing her dreams. This would also be a unique selling point for parents as they would find her as a role model for their children. Young girls would be able to relate to her because of all the pink and princess

 

Minutes for marketing meeting

Agenda (information that will be discussed):

·         Identify the 3 target audiences you are going appeal to (age, gender, likes/dislikes, psychographic profile)

·         Brainstorm general ideas for possible adverts.

·         Final decisions on advert 1

·         Final decisions on advert 2

·         Final decisions on advert 3

 

Date: 13- 03- 2013

Present: Lucy, Firdowsa, Molly, Taamilia, Meng

 

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
Nicki	Molly suggested that it would be a good idea to aim one of our adverts at homosexuals, any age, any gender because homosexuals consider Nicki as a role model, as she is open minded, and the content of her music appeals to this audience. Lucy added that homosexuals usually like people with confidence, which Nicki has a lot of.
	Firdowsa thinks that Molly’s idea is a valid point, as she gave a detailed analysis as to why we should aim one of our adverts at homosexuals.
	Taamilia doesn’t agree with the homosexual advert because it could come across as offensive, because they might feel that having a separate advert for them would separate them from everyone else.
	Lucy understands why Taamilia feels like this so she suggested that we could have another advert aimed at another advert which is completely different, so that the homosexuals don’t feel as though they are being separated more than anyone else.
	Meng said she knows who we are advertising, but said she doesn’t seem to understand her music, as Nicki is a rapper, so she talks a bit too fast. Firdowsa said maybe one of our adverts should be aimed at little girly girls because super bass has a lot of pink, and because Nicki has a wig it is like dress up. Taamilia said that it is not really appropriate for little children because the clothes she is wearing could be considered very provocative. Instead, we could aim it at young men between the ages of 17 – 21, as they like the sexiness of Nicki. Molly suggested that Nicki should be advertised in a playboy magazine, as men like playboy, and Nicki would be in underwear, which would be sexy which men like.   Firdowsa suggested putting Nicki Minaj on the Ellen show, as Ellen is a homosexual, so homosexuals would want to watch it. Lucy thought that this is a great idea, however, because Ellen Is an American TV show, so instead we could put her on Alan Carr, who is also homosexual, and it is an English TV show. Molly said that since Alan Carr’s show is explicit it is on at 10:00 pm. Molly suggested that we should put Nicki Minaj in Celebrity magazine because it is a children’s magazine, and as Nicki is known for her pink outfits, dress up clothing, make up and wigs, children will consider her a role model, as they will aspire to be like her. Lucy noticed that we cannot do a magazine advert for two target audiences, so we decided that for the young male target audience, we can change it to a newspaper picture, in preferably The Sun, because it has page 3 so we already know men buy this newspaper. However Taamilia pointed out that just before the sports page, there is a double page spread in The Sun that advertises festivals, and music, so that would be a good alternative. We then realised that we have two print adverts, but we need 1 tv advert, 1 print advert and 1 internet advert. So we decided to put an advert on MTV website, and aim it at teen girls aged 12- 16 instead, because they use the internet a lot and the also like MTV. Our final decisions which the whole group agreed on, our first advert will be a TV interview aimed at homosexuals, which will be on Alan Carr Chatty Man. Our second decision is an advert aimed at men aged 17- 21, which will be a newspaper article in The Sun on the page just before the sports page. Molly asked miss Morris if we could call the sun and ask how many men read the sun newspaper every day, but miss said there was a website called think box but that website did not help at all so we decided to research it further on the internet, so far we haven’t found anything. Our final decision was to put Nicki Minaj on the MTV website, for teenage girls aged 12- 16.  – the internet article will be about, this summer’s upcoming hits & predictions about how well the song will do in the charts

 

Maroon 5 Adverts

Coca Cola detailed analasyis

This advert is aimed at people either from that period of time (50s-70s) by using nostalgia and the memories that these people have about music, (Marilyn Monroe, Elvis and The Beatles). These people also represent a sense of timeless music as westernised people still know these peoples faces and music. Nostalgia is created in the main image, Coca Cola has used these people from different generations because they are classic and timeless icons, by doing this they are also using celebrity endorsement as a technique, this tells us that Coca Cola are classic and timeless and will never go out of fashion. A modern audience will also think they will become classic if they drink Coca Cola. As coca cola has been used for a long time we think it has a great reputation. This makes us feel privileged enough to drink coca cola as many famous people have once drank the same drink. The way this image is created by images being photo-shopped into a bottle shape makes this look like a piece of artwork made by Andy Warhol who is also an artist from an older generation which also give this same effect of timelessness. As this looks like a piece of art to be sold we think the product would be expensive, when we are relieved that the drink is cheap.

Another convention that is effective is the complimentary colour pallet, as there are only 3 colours used which is the same colours that are used in most of coca cola’s adverts; Red, Black & White as coca cola has been around for many years, and the fact that they use the same colours in every advert these three colours are recognisable as a “coca cola” brand. The black and white in the image gives the audience a sense of sophistication where as the red is romantic and as Marilyn Monroe was preserved as a sex symbol, and on the bottle her cheeks are red (blushing) showing that she is posing sexually. So when these colours are put together they show sexiness, romance and love but also sophistication and maturity. This make the audience think that is we drink coca cola we will be all of those things.

Also the slogan “a classic never goes out of style” creates nostalgia as the font used is an old classical font as this is the same way most people would write in the 50’s/60’s. As the main image and the font Creates nostalgia, it makes us feel that we wish we were in the 1950’s as The advert looks so exciting and full of real music and culture, where as the modern celebrities are not famous for there talent, they are famous for they’re looks and body (Kim Kardashisan and  Paris Hilton ) also the way the writing flows on the advert it reminds the audience of an autograph given by an celebrity from an older generation. Making the audience think they are full of real talent and culture while drinking coca cola. This would also appeal to elderly people as they were most likely alive during this period, able to reminisce about the 1950’s instead of imagining what it was like. and that coca cola has been about for many years so we know what it is instantly.

The last convention is the logo which is located in the middle of the bottle. As it is right in the middle it is the first thing that we look at before we look at the images and the nostalgic views. The colour of the logo (red) and the font also links with the colour pallet of the rest of the advert and the slogan with the flowing hand written font. This just enforces all of the thought’s and feelings of the audience. As the font is the same in every single advert/bottle of coca cola.

The first convention used in my print advert is masking. I masked 5 things, including images and text. I masked images like Mario, Bowser and the “Quench” can effectively by making sure there were no rough edges to make it seem realistic. I had to mask the logo onto the can so that it looked like a professional drink. Also, masking the images made it possible to put different effects on the images. An example of this is where I used a starry image and masked it onto Mario’s body, which matched the slogan “Reach For The Stars”, the slogan’s text was also masked with this starry image.

 

The second convention used in my print advert is the size of the main images, this is effective in my print advert as the whole point is that Mario is bigger and stronger than bowser as Mario has drunk “Quench” and since bowser has not drank the drink therefore he will never beat/ win against Mario. This is effective because the target audience knows that Mario is the super hero and he is always the one that could beat bowser, now we know what his secret is too winning. This technique used is called nostalgia.

 

To improve my print advert I need to make sure my colour pallet compliments each other, but at the moment there is green, yellow, purple, red and blue. Which is too many colours which makes the advert look a bit busy, to improve this I could make my own background with less colours so that the main product is the thing that catches the eye of the audience, whereas with many different colours, the audience, at the moment, do not know where to look first.

i think i am working at a M+ because it is effectively masked and i have a slogan, logo and product. i masked 5 images confidently and merged images together.

Burger King Averet Assessment

Media Assessment

1.      Representation of men- in the BK advert, men are shown to be strong, hungry and powerful. The main man in the advert is angry about being served “chick food” in a restaurant (referring to his small portion). The men started protesting because they are hungry, which means small portions won’t be enough for them. In many of the frames, the men are in a big crowd, this shows us that men work together to get what they want. The soundtrack for this advert is called the burger king “manthem”. The word “Man” means an adult human male. The word “anthem” is a rousing or uplifting song identified with a particular group, body, or cause. So putting them together to make a neologism means that the men are gathering in groups to fight for a cause. This tells me the advert will celebrate the fact that men are strong, and independent. This shows me that the target audience is for men, because BK are saying that with the burger, you can be powerful and strong. So all men without the burger will think they are weak. However it can also appeal to women because they may think that BK are saying women cannot eat the burger.

2.      Representation of women- the women in the advert are not really involved, they just keep appearing in the background. The women in the advert are wearing short cheerleading outfits, or tight pink clothes. This makes the women look like they are supporting the men, cheering them on. This would mean that some women may not like the advert because they are being pushed into the background. However some women may like the advert because we can laugh at it. This is because the stereotypes are very exaggerated, so we know they cannot be serious, this means we can laugh at them. 

3.      Social Class- The man in the advert is wearing casual clothes, whereas the other people in the restaurant are dressed more sophisticatedly. This tells me that the man is out of place in the restaurant, he is the odd one out. The man in the advert is given food that is only a small portion and his facial expression tells me that he is not happy with it. He feels this way about the food because it won’t fill him up. The man looks out of place in the restaurant because his facial expressions show he is not satisfied and his clothing is different to what the rest of them are wearing. The man would prefer a bigger portion of food, like the whopper from BK because it is big enough to fill his stomach. I think the target audience is for men. This is because I think BK is showing men that they can put down the small portions of food and protest to being given them. BK is showing they can satisfy the men’s needs more than other restaurants can because they have the full-sized portions that they need&want.

4.      The men in the advert are wearing working class/ casual clothes. This shows they do jobs such as building, construction, plumbing or maybe office work. It is important for BK to show this range of jobs because that is usually a ‘male’ job (stereotypically) so it applies to most men. In the advert, the men copy the stereotype of how men are supposed to behave, this tells me that the target audience could be for men that do not act like the traditional man, e.g. men that care for their looks, weight etc. this is because the traditional man doesn’t worry about any of that stuff, because they believe that is what the women are supposed to worry about. Therefore BK are trying to make every man live up to the stereotype, and they can do this because they are basically saying to keep up their ‘manly’ reputation, a man has to have the BK burger.

5.      The use of a soundtrack- The song ‘manthem’ is based on Helen Reddy’s song ‘I Am Woman’. The original lyrics are about women’s independence and strength. For example she says ‘I am strong, I am invincible, I am woman’. The purpose of the original song was to show men and other women that women really do have power and men shouldn’t dominate everything and that women are just as equal in capabilities as men are. BK changed the song because men then felt that they were being left out, as their strength wasn’t being showed like the women’s was. BK are suggesting that to get back at the women, the song change will bring back male domination, through just one burger. This changing of message would appeal to men because through this song, men will agree that they will no longer be put to the side while women talk about how strong they are. However it also appeals to women because the men are trying to steal their song, which could mean stealing their equality.

6.      Psychographic profiles- the men in this advert want a big portion of food, like a traditional man would. This shows us that the psychographic profile of the target audience would be mainstreamers. This is because mainstreamers like to keep traditional values, which is what the men in the BK advert are doing. The BK advert is promoting the idea that men should stick to the traditional values that they had before men started worrying about health, weight and looks.